At the Wells Fargo TMT Summit event, Tim Stuart, Xbox’s Chief Financial Officer, revealed that the company is considering the possibility of offering a free xCloud plan with ads. The novelty would be aimed at emerging markets, such as countries where games are less accessible due to their high prices.
According to TweakTown, Tim Stuart revealed that the company is thinking about geographic expansion and that xCloud could be a path to this goal, especially in markets such as Africa, India and Southeast Asia that are not focused on consoles.
“The vision I like to talk about is that we have game streaming with xCloud, so you can subscribe to Game Pass Ultimate and stream hundreds of games to virtually any endpoint that has a browser experience. For models like Africa , India, Southeast Asia, maybe places that are not predominantly console, we can say ‘do you want to watch 30 seconds of an ad and then have two hours of streaming gameplay?'” said the Xbox CFO.
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Tim Stuart also highlighted how Africa has a predominantly young population, with “50% of the population aged 23 or under and a growing base of disposable income, all with cell phones and mobile devices”. This could allow Xbox to enter its “own business models” and reach millions of gamers that it couldn’t with other models.
Remembering that it is currently only possible to access xCloud through Xbox Game Pass Ultimate, which is the most expensive version of the service that offers a catalog of games for both console and PC. In Brazil, the plan costs R$49.99/month.