According to sources from the South Korean portal The Elec, LG’s new Gram 2023 line notebooks will use rigid OLED panels manufactured by Samsung. This is the first time that rivals have entered into a purchase agreement for this type of screen, due to limitations in the production lines of LG Display, the brand’s display manufacturing division, whose most factories specialize in flexible OLED.
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Among the various innovations that it presented at CES 2023, two of the ones that drew the most attention were the LG Gram Ultraslim and LG Gram Style notebooks. While the first stands out for its extremely low thickness and weight, of just 10.9 mm and 1 kg, the second adopts a radical design change that recalls the look implemented by Dell with the XPS 13 Plus, bringing a spacious keyboard and a trackpad ” invisible”, with motors to simulate the clicks.
Both have a feature in common: the use of OLED screens, a new technology in the brand’s laptop family. According to The Elec, these panels are a curious choice as they are manufactured by Samsung Display. LG has its own division of screens, but apparently, limitations in the production lines forced the company to negotiate with the unit of panels of the main competitor.
In terms of construction, there are two variants of OLED: rigid, integrated into a glass substrate, more difficult to install, but more resistant; and the flexible one, applied on a plastic polymer substrate, easy to install, but less durable. For notebooks, the best choice would be to use rigid panels, considering how exposed these components are.
Also according to the information, despite having the technology to produce rigid screens, LG Display currently has most of its production focused on the flexible format. The manufacturer would be able to reorganize some of the manufacturing lines to meet this demand, but this could affect the service to other major customers, such as Apple, which uses flexible OLED for the iPhone and Apple Watch.
Faced with this situation, the giant would have chosen to establish a contract with Samsung Display, which has enough supply to meet LG notebooks, as it already works with other manufacturers, such as ASUS and MSI.
As the promotional materials point out, the new LG Gram employ screens with 100% coverage of the DCI-P3 range, achieving very high color accuracy, 100,000:1 contrast and typical brightness of 400 nits. An interesting aspect is that these screens may be the same ones that Samsung Electronics, the device division of the competitor, should employ in the Galaxy Book 3 family, expected to hit the market as early as next week.