How art and technology strengthened ties in this pandemic

How art and technology strengthened ties in this pandemic

In this pandemic, technology proved to be a true ally, since many things started to be done only remotely. Art is an area that has already been impacted by the changes brought about by the digital age, but with the pandemic this has intensified. This Wednesday (12), the National Day of the Arts was celebrated, in a context in which art and technology have never been so intertwined.

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Something that grew absurdly with social isolation was the use of lives, the most "face-to-face" way allowed by technology. Countless musicians took advantage of this resource to make presentations in their homes, so that the public could follow in real time. However, other areas of art also took advantage of this hype, such as the artist CA CAU.


On August 4th, through Instagram and Youtube, the artist painted a picture live and started an auction (the result of which will be announced on the 20th), in order to raise funds for his cultural space Atelier Travessia and for its producer, once, in the middle of the pandemic, both had their programming canceled.

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Work painted live at @ateliertravessia

A post shared by CA CAU (@cacauartista) on Aug 4, 2020 at 5:39 am PDT

"Right now, technology is being very important for the whole society, including artists, using as a means of communication, creation, dissemination, live presentations, meetings, recordings, lectures, online shopping", says CA CAU, in an interview with FreeGameGuide.

Currently, he is in the process of launching the work O Grito, which is born in this pandemic context precisely to provoke reflections on the moment in which we are inserted. The artist describes the work as "a cry for music, poetry, visual arts, for others, for society, for life itself". The launch will take place on the 20th.

"Art is my existence, the air I breathe, I breathe in my creations regardless of the time. Art has always been present in all moments of history and in this pandemic moment, creation as a breath, record of its time, is extremely important. , promoting dialogues and connections. I get inspired by everything she promotes, she promoted in me and in my surroundings. Grito is today my set of creations: music, clip, e-book, website, painting, which is born inspired in this dystopian moment in which we are living, an artistic attitude that marks this time ", he explains.

The artist also saw in technology an opportunity to launch a new format of his poetry book, entitled Olho D'água, thus adhering to the e-book (which will be launched this Wednesday, inclusive).

YouTube: home of artists in the pandemic

When it comes to art being brought to technology, YouTube has been very welcoming to artists who want to showcase their work. With that in mind, the video platform has been the home of many of these professionals, from different areas of art. The musician Leandro, for example, uses his channel João Bemol to teach everything he knows.

"I always liked to teach, I was always interested in technology and I had all the equipment at hand to start producing videos. Along with that, youtubers were growing a lot. I thought I could do it and tried it out. I did some tests, and then I decided to take a chance ", account.

In the words of the musician, technology helps in several ways. "Today a practical musician can record his inspirations with a cell phone recorder. It is possible to record multitrack with a home computer or even a smartphone. There are audio and video platforms that have replaced physical media, so many people who have not even considered the possibility to record a disc, have a channel and record his compositions and throw them to the world ", he says.

Leandro adds: "Obviously things are still much easier for those who have money to invest, but at least there are minimally democratic platforms that serve as a stage for anyone. We must also point out that this phenomenon of inclusion ended up generating side effects, as in all areas of the internet ".

Museums embrace the internet

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A publication shared by São Paulo Museum of Art (@masp) on Aug 11, 2020 at 7:22 am PDT

With the pandemic, museums inevitably ended up closing their doors to avoid crowding visitors. However, as an attempt to continue to attract attention to his works, the spaces are now virtual. The Museum of Modern Art (MAM) of Rio de Janeiro, for example, is currently working on content for social networks, offering workshops and inviting artists to share their creative processes in lives and videos.

Meanwhile, the São Paulo Museum of Art (MASP-SP), which thanks to the pandemic has its doors closed and exhibitions postponed, took contents for digital presentation. The Museum of Image and Sound (MIS), in São Paulo, also found on the internet a place to deal with the situation in the best possible way, providing a digital collection and even creating an initiative called MISemCASA. In addition, the Moreira Salles Institute (IMS) works with artists in a project called IMS Convida, to gather new works on the site.

In turn, Google has a feature to visit museums without leaving your home, Google Arts and Culture (available for web, Android and also iOS), which takes advantage of the same technology as Street View to take users to virtual exhibitions, interacting with the works of art available in the collection. This platform also uses your location on Google Maps to get to know the museums in your region.