The trailer for GTA 6 It clearly shows the size of the colossus that is the Rockstar franchise. The presentation of the game, which shows a little of what we will find in this return to Vice City, broke some YouTube records that show the public’s expectations. The biggest proof of this is that the trailer became the most watched non-music video in just 24 hours in the platform’s history.
With more than 90 million views in a single day, the debut left the previous leader behind with relative ease. Until then, the top of this ranking belonged to YouTuber Mr. Beast, whose video $1 vs $100,000,000 reached 59.4 million plays on its first day. Only Grand Theft Auto came running over this mark and surpassing it by more than 51%.
And that wasn’t the only record broken by GTA 6which arrives on PlayStation 5 and Xbox Series X/S only in 2025. The ad also became the most liked trailer on YouTube, leaving behind another great titan of entertainment — Avengers: Infinity War. The beginning of the battle between Marvel heroes and the villain Thanos totals 4.1 million over the last 6 years, a number that Rockstar surpassed without much effort. To date, the first images of the game have already been given a thumbs up by more than 10 million users.
In this case, however, it is important to make a caveat. In case of Avengers, the distribution of the trailer happens in a fragmented way, that is, with the same video gaining versions in several languages, which disperses these numbers. In case of GTA 6However, everything is centralized in a single Rockstar publication, which helps keep the numbers high.
This does not diminish, however, the strength with which the game’s trailer arrived and the proportions it has taken since its debut. Currently, it has an impressive 140.4 million views in less than a week of its launch, which clearly shows how much fans have seen and reviewed its content — not to mention the various reposts made by YouTubers and other channels.
GTA is still no match for BTS
But not even the phenomenon GTA 6 was able to bring down another global craze — South Korean pop band BTS.
As stated, Rockstar’s record for views in just 24 hours concerns non-music videos. This is because, when we open the scope and also include this category, K-pop shows its strength.
YouTube’s current record for the most watched video on its first day of release is precisely the music video Butter, released by BTS in May 2021 and which had 108 million plays in 24 hours. Currently, the clip already has 927.5 million views.