Augmented reality technology is accessed by your cell phone in different ways. You can find it in an Instagram filter, Google’s 3D models, and in games like Pokémon GO, for example. In addition, you can use this feature to “try on” clothes, shoes and accessories before buying them.
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Augmented reality proved to be a useful option for testing fashion items with your cell phone’s camera. There are a variety of specialized apps and brands that adopt the technology for products in the catalog, providing a different experience for consumers. Next, check out four apps to try on clothes, shoes and accessories with augmented reality!
Compatibility: Android, iOS
Grailify is the ideal app for those who like to keep up with the latest in the tennis industry. The application has a tab for news, rumors and a release calendar for models from the most popular brands in the segment.
In addition to finding news, the app can also be used to try some of these models on your toes. With the augmented reality feature, just point the camera at your feet and check the result with the 3D model. The app has more than 70 different pairs and allows you to take pictures of the results.
On each pair of sneakers, you can tap the thumbnail to access more information about the model. The application, however, does not yet have a Portuguese version.
Compatibility: Android, iOS
One of the most popular brands in the world, Gucci is also present on cell phones with its own app. If you dream of using one of the brand’s items, you can at least test them on your body with augmented reality.
The augmented reality area of the Gucci app allows you to try on hats, lipsticks, nail polish, glasses and pairs of sneakers. Just select the “Try On” option and choose between the different categories. It is possible to photograph the result and even receive a shortcut to the platform’s online store.
The functionality of the Gucci app is not limited to the use of augmented reality. There are areas to check out recent fashion shows, access themed games and even listen to podcasts promoted by the brand, all in English.
3. Wanna Watch
Wanna company specializes in augmented reality solutions for fashion items. In addition to providing Wanna Kicks (Android | iOS), aimed at testing sneaker models in a format similar to Grailify, it also makes available the Wanna Watch application, to test watches with your cell phone’s camera.
With the app, simply point the camera at your wrist and choose from the available models.The catalog includes watches from popular brands such as IWC, Rolex and Nixon. The tool allows you to take photos with the item and makes items available for quick sharing on social networks.
- What is it and how to use the Wanna Kicks app
When you tap a template, the app displays a page with details about the design and provides a shortcut to buy it from the official store. But it’s important to prepare your pocket: some watches are offered for $18,000.
Price: Free with in-app purchase option
DressX is a startup with a different approach to clothing consumption: the company works like a clothing store, but only creates digital pieces. In other words, you can try on models made by stylists around the world, buy them through the store, but you will never receive the piece at home. Instead, the company adds the clothes purchased in a photo.
Through the app, you can test the pieces with the augmented reality tool. If you liked the result, add it to your cart and send a photo of your choice. In up to one day, the company sends back the same image, this time with the digital clothing included. DressX’s catalog has parts valued between US$21 and US$1,400.
The app is free to install, but has a paid version with unlimited access to the models. It has weekly, monthly and yearly plans, starting at $2.99 per week.